What’s in store for the coming year? We’re constantly asked by our clients to tell them about what’s new and on the cusp in the online world so here’s our list of the top 10 things we see impacting your online presence in 2012. 10. Continued focus on minimal design In 2012 designers will continue [...]

With the prevalence of tabbed browsing in all the main browsers (Firefox, Internet Explorer, Chrome, Safari) you’ve likely noticed those little icons that appear in the left corner of a tab. These icons are known by many names: shortcut icon, web icon, URL icon, bookmark icon or favicon (short for favourite icon) whatever you like [...]

In the 14th century Dante Alighieri wrote the epic poem Divine Comedy.  This allegory describes the journey of Dante through his own medieval concept of Hell, outlining what Christians refer to as the “Seven Deadly Sins” a list of vices and errs to inform the populous who where apt to stray from the path of [...]

I recently met with a client to put together a list of their needs and wants for an upcoming e-commerce website project. After sorting through the nitty-gritty of design, functionality and navigation I asked the obvious question: “so what plans do you have to market your site?” What I got back was a blank stare. [...]

Choosing the right colours for your site makes all the difference! If you’re starting out and looking to begin marketing yourself, one of the first questions after finding a name for your company is what colours to incorporate into your branding. It’s easy when we begin working with a client who already has some branding [...]

What do you do when your product is consumed by millions in the warm summer months but falls off the radar in the winter? Hijack Christmas of course! That’s what Coke did. In the 1930s, the Coca-Cola company wanted to find creative ways to showcase their product in the chilly winter months a traditional slow [...]

You’ve decked the halls, trimmed the tree, hung the Christmas lights… what’s next? It’s time to add some holiday fun to your website. What better way to show your visitors that you are open for business and keeping things current than adding some seasonal touches to your site. If you’re like me you love this [...]

The next time you’re looking for ideas to freshen up your company’s brand consider flipping it on its side… literally. The concept for diamond shreddies was conceived by Hunter Somerville, a 26 year old intern at the Toronto ad agency Ogilvy & Mather. Somerville wasn’t even present for his pitch to senior Ogilvy team members [...]

You’ve no doubt seen these cool images kicking around and tried to figure out “how’d they do that”. The photo mosaic is a cool way of using a collection of images to create a completely different image. We admit we were suffering from some mosaic envy and really wanted to learn how to do it. [...]

The arrival of Fall means that hockey season is just around the corner. While I was running by our local arena last week I noticed the large pile of snow outside the back door – the deposit left by the ice re-surfacing machine. For those of you in warmer climates, the ice re-surfacer (known commonly [...]