I recently met with a client to put together a list of their needs and wants for an upcoming e-commerce website project. After sorting through the nitty-gritty of design, functionality and navigation I asked the obvious question: “so what plans do you have to market your site?” What I got back was a blank stare. [...]

Over the past decade Google has emerged from relative obscurity to become the global leader in internet search. Its popularity has grown so much that “googling” something has become synonymous with finding it on the web. For anyone wishing to generate successful traffic to their website, it is therefore essential to understand how Google works [...]